We live in a world that is nothing more than visual content. Taking this for granted, undoubtedly the art of event photography has become more crucial than ever. All event professionals and event attendees are armed with a smartphone and the desire to capture and preserve the essence of an event is universal. Instagram and social media are craving for content that not only freeze moments in time but also create lasting memories.
Our team has gathered 8+1 tips, easy to follow in cases when your photographer is not present or in case you wish to have your own original content…through the eyes of the planner (we love doing this! )
- Know Your Equipment:
Understanding your camera or smartphone’s features is fundamental to capturing great shots. Familiarize yourself with settings like exposure, focus, portrait lighting, useful filters and white balance.
2. Scout the Venue in Advance (maybe during the site inspection)
Dedicating just 10 minutes to familiarize yourself with the event space finding hidden photography spots can significantly impact your photography. Identify key locations, angles, and lighting conditions. This allows you to plan your shots and anticipate potential challenges, ensuring you’re ready when those memorable moments unfold.
3. Smile! Is the Candid Camera!
While posed shots have their place, candid moments often convey the true spirit of an event. Be on the lookout for genuine smiles, spontaneous interactions, and emotional reactions. Position yourself discreetly to capture these unscripted moments that tell a story and evoke emotions.
4. Play with Perspectives:
Experiment with different angles and perspectives to add variety to your photos. Capture wide shots to showcase the overall atmosphere, then switch to close-ups to highlight intricate details. Don’t be afraid to get low or high for unique vantage points that offer a fresh and dynamic view of the event. Of course, when you are in the front stage this is not feasible or easy, so address the perspectives challenge to your valuable backstage team!
5. Utilize Natural Light
If possible, take advantage of natural light, especially during outdoor events. Pay attention to the direction and quality of light, and try to shoot during the golden hours – shortly after sunrise or before sunset – for warm and flattering tones. When indoors, be mindful of artificial lighting to achieve the best results. Your production team and the light designer can do his magic anyway!
6. Tell a Story through Sequences
Rather than relying solely on individual shots, create a narrative by capturing a sequence of images that unfold over time. This storytelling approach adds depth to your event coverage and allows viewers to immerse themselves in the experience. Instagram loves carousels anyway!
7. Focus on Composition
Apply basic composition principles, such as the rule of thirds, leading lines, and framing, to enhance the visual appeal of your photos. A well-composed photograph not only captures the moment but also guides the viewer’s eyes through the image, creating a more engaging experience.
8. Be Mindful of Backgrounds
Pay attention to the backgrounds in your shots to avoid distractions or clutter. A clean and unobtrusive background helps direct attention to the main subjects, ensuring that the focus remains on the event’s key moments.
8+1. Brief properly your event photographer
Choosing the right event photographer is a pivotal step towards ensuring that your occasion is immortalized in a series of stunning images. However, the photographer’s ability to capture the essence of your event relies heavily on the information and insights you provide. Begin the briefing process by clearly articulating the purpose and theme of your event, share the event flow, identify VIPs and Key Participants, Discuss Must-Have Shots.
Remember that each event is unique, so adapt these suggestions to suit the specific context and atmosphere. By combining technical knowledge with a creative eye, you’ll be well-equipped to document and preserve the best moments of any occasion.
Happy shooting! #shootingBIG