A GROWING TREND
Sustainability is no longer just a buzzword; it’s a commitment to a better future. The events industry, with its elaborate setups and resource consumption, has come to recognize the importance of integrating sustainable practices into event planning.
But the truth is that it’s not always easy to make each project and every occasion an eco-friendly success. Events often generate a significant environmental footprint, from unnecessary waste to energy consumption and carbon emissions. However, the tide is turning, as both event planners and clients (especially corporate clients) demand eco-conscious choices.
As event professionals we can safely say that the sustainable event planning is more than a passing trend; it’s a movement towards responsible, environmentally friendly event management.
Let’s define together some key strategies that could help in organizing a sustainable event production:
Venue Selection
Choosing the right venue is the first step toward sustainability. Search for locations that have implemented green practices, that offer efficient transportation options like public transit and bike racks, or propose LEED -certified buildings such the Orbit Building located in Kifissias avenue in Athens, the Stavros Niarchos Foundation Cultural Center and more.
Waste Reduction and Recycling
Implement a robust waste reduction and recycling program at your events. Provide clearly marked bins for recycling and composting to minimize the amount of waste that ends up in landfills. Design a themed team activity inspired by the recycling connecting the outcome with the CSR of your client making a serious social impact.
Sustainable Catering
Work with caterers who prioritize sustainability. Source local, organic, and seasonal food options, minimize food waste, and use reusable or compostable dinnerware and cutlery. Food waste is a extremely important for eco-friendly event planning. Try to get an accurate estimate on the amount of people you will be serving at each event as this will avoid unnecessary leftovers. Partnering with local food rescue organizations is a great way to donate to those in need in the community. Discuss with your event planner about the food rescue nonprofit organizations in your area or for related programs that your company could join.
Energy Efficiency
Reduce energy consumption by using LED lighting, energy-efficient equipment, and renewable energy sources when possible. LED lighting is markedly more efficient than incandescent lighting – up to 75% more so, in fact insisting on LED lighting from both venues and AV suppliers is a great step you can take towards reducing energy consumption. You can also encourage the event audience to turn off lights and equipment when not in use.
Promote Digital Technology
Embrace paperless solutions to reduce paper waste. Use event apps for registration services and RSVP or any other email communications, and promote QR codes for registrations and information dissemination instead of printing invitations, name budges and any other leaflet.
Eco-Friendly Decor
Choose sustainable decor options such as reusable banners and signage, potted plants, or decorations made from recyclable materials. Minimize single-use plastic and synthetic materials. It is the most obvious way to promote a green culture within a company.
Of course, there are several benefits of Sustainable Event Planning for both the event companies and the end clients. An eco-friendly event plan showcases the company’s commitment to environmental responsibility, boosts a positive brand image and enhances each organization’s reputation. Sustainable practices often lead to reduced resource consumption and waste, resulting in cost savings. Last but no least, green practices may attract a larger and a more engaged audience, since many companies prioritize sustainability when choosing with which event company to work with because many employees prefer to work for socially and environmentally responsible companies.
It’s our responsibility as event planners to embrace eco-friendly practices into our event strategy. It’s a challenge for us to create memorable occasions that leave a positive impact on the planet and inspire others to follow suit.
Let’s event GREEN together and make your next event an eco-friendly success story.